The account showed strong year-over-year growth across
almost every key metric in December 2024. Most notably, total conversions
increased by 57%, and conversion value jumped by over 41%, signaling that the
campaigns not only reached more people but also drove significantly more
revenue.

Total spend increased by 45%, but this investment paid off with
sustained volume and performance. The cost per conversion remained healthy at
$11.61 despite higher CPCs, while the conversion rate improved by over 19%, suggesting
that landing pages and/or targeting have become more effective.

On the reach side, impressions grew nearly 25%, and clicks
rose 16%, with an increase in CTR by over 5%, reflecting more engaging ads and
relevant placements. Campaigns like Brands - All Products and Ski - Current
Season stood out with strong ROAS and clickthrough performance, while new
efforts in Performance Max contributed meaningfully to conversion growth.

Overall, the account is scaling successfully, with higher volume, better
engagement, and more conversions — all while keeping ROAS relatively steady and
improving efficiency in key areas.