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Alibi Music was struggling to stand out in an increasingly competitive market.

Competing against industry giants on Google Ads was expensive and inefficient, and Facebook Ads presented a unique targeting challenge — there were few interest-based audiences that matched their ideal customer profile.

Generic ad targeting resulted in wasted spend and inconsistent lead quality.

RESULTS WITH DATA

We deployed our proprietary High-Intent Buyer Database to bypass traditional ad targeting limitations and identify users already in the market for music licensing solutions.

We built a custom audience model based on intent signals from users actively visiting top royalty-free music platforms like:

Artlist.io | Premium Beat | Epidemic | Sound Stripe

These users were creators, marketers, and media professionals searching for:

✅High-quality, copyright-compliant music

✅Flexible licensing options

✅Subscription-based plans

✅Easy integration into creative projects

This audience model gave Alibi Music a precision-targeted segment of high-intent prospects — people actively researching competitors and in the buying cycle.

Our Custom Audience Model We Created For Alibi

The Results

✅Hyper-targeted ad campaigns:

We enabled Alibi to reach only the most relevant users across Google Ads, Facebook, and LinkedIn — reducing waste and improving ad performance.

✅Custom audience segments in HubSpot:

We created tailored segments of executive-level decision-makers who had shown direct intent. This allowed Alibi’s sales team to reach out with personalized messaging.

✅Bypassed expensive competition:

Instead of competing head-to-head with massive ad budgets, Alibi gained access to a

shortcut — direct access to decision-makers already searching for music licensing solutions.

The Impact

Alibi Music transformed their advertising and sales strategy by replacing guesswork with data-driven precision. With our help, they stopped chasing clicks — and started connecting with buyers.

“We no longer have to guess who’s in-market for music licensing — we know exactly who they are, and we’re reaching them at the perfect time.”

— Jonathan Parks, Founder

Sample Of Companies & Job Titles Searching For Music Licensing

If you're tired of spending ad dollars on low-quality leads or struggling to compete with bigger players, it's time to change the game.

Our recent case study with Alibi Music shows how we helped them bypass traditional ad limitations and connect directly with high-intent buyers who were already searching for their services.

Want us to do the same for you?

Book a call with us today and let’s build a custom strategy to get your brand in front of the people who are ready to buy.