We worked with an E-Commerce client, who was concerned about their low ROAS from Meta Ads.

Buy implementing High Intent Buyer Data, we achieved a
194.5% growth in Return on Ad Spend.

RESULTS WITH DATA

The data clearly shows that the Purchase LLA Campaign using High Intent Buyer Data significantly outperforms all other campaigns across key metrics.

With a 6.37% CTR, $0.21 CPC, and $39.73 cost per purchase, it proves that targeting lookalikes built from actual buyer data drives higher-quality traffic and more efficient conversions.

In contrast, standard interest-based or geographic targeting campaigns generated clicks but often failed to convert, resulting in much higher costs per purchase or no purchases at all.

The yellow highlighted audiences below used High Intent Buyer Data which show a significant increase in Return on Ad Spend.


The Retargeting with XML Feed campaign also performed well, indicating that warm audiences and dynamic product ads are effective for driving conversions.

Overall, it's clear that leveraging real purchase behavior to guide audience targeting—rather than relying solely on Facebook's broad interest or demographic targeting—yields the best results.

Scaling efforts should focus on expanding high intent lookalikes and enhancing retargeting while cutting underperforming traffic campaigns.

Running FB Ads?

RISK FREE TEST

The RISK FREE High Intent Data A/B Test

Test our High Intent Data against your current audiences.

No change to creative. No change to copy. Just split test your audience, against ours.

Our clients typically see a 15-20% improvement on the cost to acquire a customer.

TESTIMONIALS

Client Testimonials.

Trust, Grow, Succeed

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