Identifying anonymous website visitors and retargeting them across multiple channels proved to be a game-changer for Deegan Brothers Roofing & Siding. By using the Lead Recovery Smart Data Pixel System, they were able to uncover the identities of high-intent visitors who had shown interest but didn’t convert on their first visit.

With this data, they launched personalized email sequences and direct mail campaigns, resulting in 15 new roofing projects and $123,000 in recaptured revenue in just 120 days.

This approach allowed them to engage potential customers at the right time, on the right channels, with the right message.

For any business, leveraging visitor identification and intent data offers a strategic advantage. Instead of letting high-quality traffic slip away unnoticed, companies can now retarget those warm leads with tailored messaging, increasing the chances of conversion.

Multi-channel outreach—combining email, direct mail, or even SMS—ensures broader touchpoints and keeps your brand top-of-mind. Ultimately, using data to focus on the most interested prospects turns missed opportunities into measurable results.